You may have painstakingly crafted a killer website, written ‘content’ suitable to be called the ‘king’, and effectively leveraged search engine marketing they are driving a substantial amount of visitors to your website. You except sales to increase but sales are low or not where you want them to possibly be. You wonder ‘why’ because every bit was executed with precision. Perhaps you overlooked a very essential bit – the web page was not optimized for conversion.
The Internet has evolved from a smaller used market place to an overly competitive marketing arena. Inside given circumstances, reaching to the top of SERPs is difficult if not impossible. Paid search is a good option to boost organic traffic, but is seldom used in tandem along with search engine optimization. Even if the perfect union of the two is created, the traffic you can get will plateau (barring stray instances).
Therefore, it’s imperative to understand that traffic is not the ‘be all in addition to end all’; converting visitors into customers is as important as having them in the first place. You may win the ‘battle for traffic’ but if the website is not optimized conversion you will ‘lose the actual war’.
Website conversion rate theory
Conversion happens when readers coming to your website perform a predefined action. This predefined steps is mostly referred to as a goal. Conversion rate is therefore the number of visitors who perform the desired action/goal.
Websites have different goals and a single website may have more than one goal. Often the goal depends on your business objective. An actual purchase, submission of an sales enquiry, signing up for a free resource like newsletter, ongoing to future promotional offers, etc . are some common desired goals.
Based on the goal(s), website conversion can be broadly classified in three types:
1 . Informational Conversion: This type of conversion happens when the visitor finds the information he/she is looking.
2 . Transformational Change: When a visitor subscribes to a free service such as a newsletter, transformational conversion is said to have happened.
3. Transactional Conversion: If an actual sale happens or the business receives money by any other activity (visitor clicking on advertisements) performed by the prospects, transactional conversion happens.
(For a detailed deliberation on web page conversion theory, please refer Basic Website Conversion Theory)
Most online businesses are built to achieve transformational and/or transactional change of some sort. There are many perceived benefits of conversion rate seo and all of them will only add to what you are already achieving with the website.
The incentives of achieving increased conversion charge
Conversion rate optimization makes perfect business sense, mainly in the present financial conditions. Maximizing conversion rate will help you comprehend increased return on investment (ROI). It will also ensure the worth of any marketing dollar you spend and there are ample reasons to believe consequently. Mentioned below are some of them: Know more about Konverteringsoptimering
Increasing conversion rate will give your enterprise more customers (read sales revenues and profits) instructions the most obvious one.
It will reduce the customer acquisition cost.
You can make more profits than your competitors even if they get more tourists than your website.
Keeping the overheads constant, conversion rate is actually directly proportional to your profit and feeds directly into your personal bottom line.
The increase in profit, as a direct result of the conversion process rate optimization, will help you make your online business more robust. The profit work extremely well to expand your offerings and consolidate your online reputation.
Your direct competitors may not have optimized their website to get conversions but will as soon as they realize the benefits. Optimizing your blog for conversion now will give you the ‘advantage’.
Picture that – for every 100 visitors you get 5 goal évolution which effectively mean that the website conversion rate is 5%. On the other hand it also means that 95 visitors do not perform the required action. Making changes to your website could very well increase the website’s alteration rate to 10%. Your sales double, and your fee per acquisition is reduced by half.